Privacy Policy for CTA Marketing Ltd. Android App
Effective Date: January 22, 2025
CTA Marketing Ltd. (“we,” “us,” or “our”) respects your privacy and is committed to safeguarding the personal information of users who download and use our Android application (“App”). This Privacy Policy outlines how we collect, use, disclose, and protect your personal data, in compliance with applicable laws, including the General Data Protection Regulation (GDPR).
By downloading, installing, and using our App, you agree to the terms outlined in this Privacy Policy.
1. Information We Collect
We collect personal data to provide and enhance the services offered by our App.
a) Personal Data You Provide
- Authentication Data: Full name, email address, and password (or equivalent authentication credentials).
- Purchase Data: Full name, email address, shipping address, and details related to the products or services you purchase through the App.
b) Information We Do Not Collect
- Location Data: The App does not collect or access your location.
- Other Sensitive Data: We do not collect biometric data, health data, or any other information beyond what is necessary for authentication and e-commerce functionality.
2. Legal Basis for Processing Personal Data (GDPR Compliance)
Under the GDPR, we rely on the following legal bases for processing your personal data:
- Contractual Necessity: To fulfill our obligations under a contract, such as processing your purchases and ensuring the delivery of products or services.
- Legitimate Interests: To improve our services and provide a seamless user experience.
- Consent: When you provide explicit consent for specific purposes, such as receiving marketing communications. You may withdraw your consent at any time.
3. How We Use Your Information
We use the information collected to:
- Authenticate and Manage Your Account: To securely log you into the App and ensure authorized access.
- Process Transactions: To facilitate purchases, including processing payments, confirming orders, and delivering products or services to your provided shipping address.
- Enhance User Experience: To improve and customize the functionality and design of the App to meet your needs.
- Provide Customer Support: To address your inquiries, complaints, or technical issues.
- Comply with Legal Obligations: To adhere to applicable laws, regulations, or legal processes.
4. Your GDPR Rights
Under the GDPR, you have the following rights regarding your personal data:
- Right of Access: You can request confirmation as to whether we process your personal data and obtain a copy of the data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete personal data.
- Right to Erasure: You can request the deletion of your personal data, subject to legal or contractual obligations.
- Right to Restriction: You can request a restriction on the processing of your data under certain circumstances.
- Right to Data Portability: You can request a copy of your personal data in a structured, commonly used, and machine-readable format, and request that we transfer it to another controller.
- Right to Object: You can object to the processing of your personal data for direct marketing or other legitimate interests.
- Right to Withdraw Consent: If we rely on your consent for processing, you can withdraw it at any time.
To exercise your GDPR rights, please contact us using the information provided in Section 10.
5. Data Sharing and Disclosure
We treat your personal data with the utmost confidentiality. We only share your data under the following circumstances:
- Service Providers: We may share your information with trusted third-party service providers, such as payment processors and shipping partners, to perform services on our behalf.
- Legal Compliance: We may disclose your data if required to do so by law, court order, or in response to valid legal requests.
- Business Transfers: In the event of a merger, acquisition, or sale of company assets, your personal data may be transferred as part of the transaction.
We do not sell, rent, or trade your personal data to third parties.
6. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements.
When your data is no longer required, we securely delete or anonymize it.
7. Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of sensitive data during transmission (e.g., SSL for secure communication).
- Regular monitoring and updates to our security protocols.
- Restricted access to personal data, limited to authorized personnel only.
While we strive to protect your data, no method of transmission over the internet or electronic storage is entirely secure.
8. Children’s Privacy
Our App is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we discover that we have inadvertently collected information from a child, we will delete it promptly.
9. International Data Transfers
If you are located in the European Economic Area (EEA), your data may be transferred to and processed in countries outside of the EEA. We ensure that such transfers comply with GDPR requirements by implementing appropriate safeguards, such as Standard Contractual Clauses or relying on adequacy decisions.
10. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy, including GDPR-related inquiries, please contact us at:
- Email: cguscott@ctamarketingltd.com
- Website: https://ctamarketingltd.com/privacy
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. We encourage you to review this page periodically for the latest updates. Changes will be effective immediately upon posting, and your continued use of the App constitutes acceptance of these changes.